95.1 THUNDER BAY RADIO

Tampa, FL

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This bold, retro-inspired logo was created for 95.1 Thunder Bay, a “no rules” radio station based in Tampa, Florida. The design combines classic rock energy with a modern graphic edge, centered around a guitar pick symbol that reflects the station’s deep roots in music culture.

The typography features a layered 3D effect and warm red gradient, evoking the dynamic feel of live performance and soundwave motion. The result is a visually striking identity that captures Thunder Bay’s fearless attitude and passion for authentic, boundary-pushing radio.

These logos below are the initial design concepts developed based on original station branding.

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