313 DESIGN STUDIO
HENRY'S CAULKING LOGO
Livonia, MI



When Henry’s Caulking Services came to us, they needed a logo that would reflect the precision, reliability, and pride that define their work. Our goal was to create a clean, professional brand identity that would stand out across trucks, uniforms, and digital platforms.
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The final design combines bold, confident typography with rich navy and gray tones to symbolize trust, craftsmanship, and long-lasting results. The primary logo features a strong house silhouette and flowing driveway—visual cues that represent the smooth, finished look of expert caulking work.
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We also developed a Michigan-themed variation that highlights Henry’s local roots and community focus. The state outline ties the brand to its service area while keeping the look cohesive and recognizable.
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To ensure flexibility, we created a gray house version as an alternate mark, giving the brand versatility for different backgrounds and print applications.